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Persuasive Techniques in Advertising from LHaghighi
Rantin’ Like Rick 

 Outcomes:

  • -demonstrate basic technical abilities with camera, sound, lighting, and editing 
  • -participate in the process of writing and shooting a short movie

  • -express thoughts, experiences, and feelings through acting and collaborating with the creative production team 
  • -demonstrate a working knowledge of the editing process
  • -demonstrate an understanding of the script-to-screen process from research to the final production

  • -demonstrate an understanding of story structure and the script-writing process 
 

For this assignment, you are to create a 1 – 2 minute video essay in the style of a Rick Mercer Rant.  You will not be working in a group for this assignment.  You will need to have another student do the camera work for you, but you will be creating your rant, storyboard, and editing the final product on your own. 

What is a Rant? 

A sister to the soliloquy and distant cousin of debate, a rant is an individual self-expression, or more simply put, an opinion. It is something that the “ranter” thinks should be known, and they’re not afraid to tell you about it.

What Makes a Good Rant?

A rant is usually done with wit and humor, at the same time expressing a position, a stance, or just something that you think is important. A good rant has the following components:

1. Clear structure

Intro – Establish the topic of the rant.Middle – Provides a challenging statement which makes the listener/viewer think….The “AHA!” moment.End – Wrap up with a statement that leaves the listener/viewer with an understanding of the topic, i.e. a summary with a catch. The catch should include content but could also be a facial expression/movement.
2. A topic that is current

Topic should not be threatening, include profanity or malign an individual or organizations’ reputation.3. Utilizes facial expressions

4. Good intonation


5. Clear and concise message

Also remember, a rant can be as individualistic as the person ranting!

 You must have the topic approved by me before you get started.  Also, once approved, you will need to create the script for your essay and storyboard it before you will be able to begin the filming process.

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